Though a production spectacle in and of itself, much of the hype comes down to Swift herself. The 34-year-old cultural juggernaut was Time magazine’s person of the year in 2023, as well as Spotify’s most-streamed artist, and the re-recorded version of her 1989 album became the best-selling album of the year.
The star has continued generating interest ahead of her Australian dates, announcing her 11th original album, The Tortured Poets Department, at the 66th Grammy Awards last week. At the same award show, she also broke the record for most album of the year awards (she now has four), beating the likes of Frank Sinatra.
What’s with the friendships bracelets?
These colourful bracelets have become a calling card of the Eras Tour, with some concert-goers covering their entire arms with the handmade beaded bands.
The custom originated after Swift released the song You’re on Your Own, Kid, a track from her 2022 album Midnights. In the song, she sings: “So, make the friendship bracelets, take the moment and taste it.” The Eras Tour began a few weeks after the album landed and fans quickly established the tradition.
Now, bracelet-making tutorials on YouTube are racking up hundreds of thousands of views, workshops are being held across the cities Swift tours and craft stores are seeing a massive uptick in bead demand.
Many of the bracelets exchanged at the tour consist of beads that spell out popular Swift lyrics, an inside joke among the fandom (a popular one being “Starbucks Lover” – a commonly misheard lyric in Blank Space), or their favourite album era.
What’s the deal with Taylor-gating?
Not every Swiftie was lucky enough to nab a ticket. But if Swift’s previous shows tell us anything, it’s that the pop star’s fans are nothing if not determined. Fans overseas who missed out on tickets congregated in streets and parking lots near the venues to soak up the Eras experience, inspiring the phrase “Taylor-gating”.
However, both the MCG and Accor Stadium, the venues for the shows in Melbourne and Sydney, have asked that only those with a valid ticket attend the venue precincts on show days, citing safety reasons.
The MCG added that there would be “no activations in Yarra Park or screens showing the concert live”. The consumption of alcohol was also banned, alongside barbecues and the erection of marquees or tents.
What should I bring to the venue?
As a general rule of thumb, pack light. There won’t be any cloaking facilities at the venues, so you’ll need to keep what you bring with you at all times.
Concert-goers can only bring one personal item into the venue (this excludes any official merch bought there). That means you can only bring one bag, which must be smaller than an A4 size (30cm wide x 35cm high x 20cm deep with a maximum of 2 compartments). The bag does not have to be clear.
Your ticket will only be accessible via your Ticketek account, so make sure you download the app and add your ticket to the digital Apple or Google wallet before the concert. On the day, bring a fully charged smartphone and, to be safe, a valid form of ID. Notably, the MCG is entirely cashless, so you will also need your smartphone (or a debit/credit card) for any purchases. You cannot bring battery packs, but personal portable phone chargers smaller than your phone are allowed.
As is custom at a Swift concert, the swapping of friendship bracelets will be permitted. However, they cannot be kept in a separate bag or on a carabiner or d-ring. Large signs will also be forbidden, so you’ll need to find another way to communicate your devotion to Swift.
Keeping hydrated will be imperative, but ensure you do not bring a metal or hard plastic bottle that is larger than 600ml (sealed clear soft plastic bottles are fine). There will be water stations within the venues. If you are on the arena floor, no bottles are permitted. You will instead have to use the cups and water refill stations provided.
Finally, you will be able to take photos and videos on your phone, but any professional photography equipment will not be permitted. This includes GoPros, selfie sticks, tripods, drones and professional cameras with detachable lenses.
When should I arrive, and how should I get there?
Doors open at 4.30pm at both venues. The opening act, Sabrina Carpenter, will kick off at about 6.30pm, with Swift taking the stage after 7pm. Notably, these times are subject to change. Considering all seats are reserved, you will not need to arrive hours before doors open. However, if you wish to purchase merchandise, stands outside the venue will open from midday.
Extra train services will run during the weekend of the Melbourne shows; however, certain lines (including the Belgrave and Frankston lines) have buses replacing trains along the circuit, so ensure you check public transport options well before leaving. No public parking will be available at the MCG, except for a limited number of spots available for those with an accessibility parking permit.
For those headed to Accor Stadium, all public transport costs are included in the concert ticket, but if you wish to drive, a limited number of parking spots will be available as long as you book in advance.
If you’re still unsure about anything, Ticketek has organised Customer Service pop-ups at both venues, which will be open from the Wednesday prior to each show.
Where can I get merch?
You will be able to buy official merchandise from stands outside the venue on show days.
Crown Melbourne organised a merch pop-up on February 13 from 9am to 6pm, though it has already been fully booked. Those who missed out can access the pre-sales, which will take place across two locations in Yarra Park on February 14 and 15 from 10am to 6pm.
Sydney Swifties can stock up during the pre-sales on February 21 and 22, which will be open from 10am to 6pm at the corner of Olympic Boulevard and Dawn Fraser Avenue.
Will there be any surprise guests?
It has already been announced that US singer Sabrina Carpenter will be opening all of Swift’s Australian shows, performing hits from her Emails I can’t send album.
But could there be more? Swift has surprised fans at previous Eras shows, such as her producer Jack Antonoff at her first New Jersey show and Ice Spice (also at her New Jersey shows).
Though nothing has yet been confirmed – or even suggested – could Swift intend to stun audiences by bringing out someone like Aussie icon G Flip, whose rock cover of Cruel Summer went viral last month? Or perhaps The National’s Aaron Dessner, who has appeared alongside Swift at previous Eras gigs (he has co-written a few of her songs) and will be in Australia around the same time? Only time will tell.
Can I expect any secret songs?
Given Swift has performed surprise songs at every concert, the fact that there will be additional songs on the set-list isn’t exactly “secret”. The songs she chooses, however, are.
Swift usually plays two extra songs on top of the 42 on the existing set-list. If someone like Dessner were to join her on stage, this could mean songs he helped co-write – such as Exile, Would’ve, Could’ve, Should’ve and Ivy – could be on the table.
Other possibilities include songs she has not played at other shows yet, including Long Story Short, Peace, or Paris.
You can listen to the permanent Eras set-list here.
Should I know any fan chants or rituals?
Thanks to an endless stream of TikToks filmed at Swift’s previous shows, Australian fans can show up knowing exactly when and how to get involved. Here are some of the most popular chants and rituals to remember.
Delicate
Lyrics: “We can’t make any promises/ Now can we, babe? / But you can make me a drink”.
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Fan chant: “One, two, three, let’s go b****”
Don’t Blame Me
Lyrics: “Every time you’re, every time you’re lovin’ me”.
Fan chant: “Take us to church, Taylor”.
All Too Well (10 minute version)
Lyrics: “And you were tossing me the car keys...”
Fan chant: “F*** the patriarchy”.
Bad Blood
Swift sings the original version of the song; however, she encourages fans to shout Kendrick Lamar’s popular line from the remix.
Lyrics: “Band-Aids don’t fix bullet holes / You say sorry just for show / If you live like that, you live with ghosts”.
Fan chant: “You forgive, you forget, but you never let it go”.
Fearless
Swift has become known for holding out her hands in the shape of a heart during her performances. Now, the crowd does it in return.
Lyrics: “It’s the first kiss, it’s flawless, really something”.
Fans: hold up heart hands
Marjorie
Swift wrote this song as a tribute to her grandmother, who died in 2003. In honour of this, fans quiet down and illuminate the stadium with their phone flashlights while she sings.
You can watch a more exhaustive list of the chants and rituals to learn before the show here.
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