19 Most Popular OTT Platforms in India, Streaming Services (2024)

Over-the-top (OTT) platforms have become an integral part of our daily life now. They have completely changed the way we consume entertainment with their easy-to-use interface and various other user-friendly features other than providing quality content.

While there’s a multitude of OTT platforms in India today, BigFlix was the pioneer in 2008. With each platform having its unique strengths, it can be challenging for viewers to decide which one suits them best. To simplify your decision-making process, this blog post presents a list of the most popular OTT platforms in India, outlining their subscription plans and explaining why they have gained popularity among consumers.

What is an OTT Platform?

This blog post explores the top OTT platforms in India. Before diving into the specifics, it’s essential to understand what an OTT platform is—a service that delivers diverse entertainment content directly to users through the internet. Numerous OTT platforms exist, offering on-demand access to shows, movies, and original series on devices such as smartphones, smart TVs, or laptops.

These platforms have transformed the content consumption landscape by enabling users to watch content whenever they prefer, departing from traditional broadcasting models. They stay current with streaming trends, providing personalized viewing experiences, fostering binge-watching habits, and delivering exclusive original productions.

In essence, OTT streaming has revolutionized how audiences engage with entertainment, offering flexibility and an extensive content library at their fingertips.

Which is the best online streaming service in India?

When it comes to the most popular OTT platforms in India, there are various choices available. Netflix and Amazon Prime emerged as the leading players in this domain. Although regional streaming platforms have significant user bases, surpassing the popularity of Netflix and Amazon Prime proves to be a formidable challenge.

List of Top OTT Platforms in India

We have compiled a list of the top OTT platforms that are suitable for watching TV series, films, and shows 365 days. Review our list and choose the best option suited to your needs.

1. Apple TV+

Apple TV+, introduced worldwide in 2019 and accessible across 100+ nations, offers a wide array of genres alongside exclusive Apple original programs. This platform is ideal for those seeking top-notch audiovisual experiences, it ensures superb picture and sound quality as it comes with the Dolby Atmos technology.

Notably, by the previous year, it had over 25 million paid subscribers, showcasing its growing popularity among viewers seeking diverse content and exceptional viewing standards.

Top Shows on Apple TV+

• Monarch: Legacy Of Monsters
• The Morning Show
• Messi Meets America
• Killers Of The Flower Moon
• Ted Lasso

Subscription Plans

2. Netflix

Since its debut in India back in 2016, Netflix has gained immense popularity as a go-to streaming service. Offering a wide array of entertainment choices, it caters to diverse preferences, showcasing both local language content and international shows and movies with subtitles or dubbing.

With continual enhancements like HDR and Dolby Atmos, Netflix ensures a superior viewing experience. It offers an impressive array of top-notch originals at reasonable prices. Though priced higher than some Indian counterparts, using Netflix coupons can make its plans more budget-friendly, allowing you to enjoy quality content without straining your wallet.

Top Shows on Netflix

• The Railway Men
• Rana Naidu
• Kaala Pani
• Guns & Gulaabs
• Squid Game

Subscription Plans

3. Amazon Prime

Amazon Prime, a streaming service launched in 2016, operates on a subscription model, offering a diverse array of content, including TV shows, movies, documentaries, and exclusive programming.

Prime Video has gained a global presence, available in over 240 countries. Notably, the platform stands out for its focus on regional content and continual improvement of its user interface for enhanced usability. While the Prime Membership is reasonably priced, you can optimize your savings by utilizing Amazon Prime coupons on your subscription plans.

Top Shows on Amazon Prime

• Bombay Meri Jaan
• Farzi
• The Continental: From The World Of John Wick
• The Lord of the Rings: The Rings of Power
• Gen V

Subscription Plans

4. Disney+ Hotstar

Disney+ Hotstar, established in 2015 and now owned by Disney, is a popular Indian streaming platform offering diverse content like live sports, TV shows, movies, news, and originals. Headquartered in Mumbai, it stands out with Marvel and Star Wars shows. Notably, it allowed free live streaming of the World Cup 2023 and introduced immersive technology like Max View. While it offers various paid plans, using Disney+ Hotstar coupons can make the top-end plan more affordable, making it a comprehensive entertainment choice.

Top Shows on Disney+ Hotstar

• Loki
• Taaza Khabar
• Secret Invasion
• Echo
• The Night Manager

Subscription Plans

5. ALTBalaji

ALTBalaji is a subsidiary of Balaji Telefilms. They have one of the largest media libraries in the country and have access to loads of original Indian content, like movies, shows, and a whole lot of other benefits. This platform caters to youngsters through its content. The best thing about ALTBalaji is that it has one of the most affordable annual plans among all OTT platforms in India. And it can become more affordable after the use of ALTBalaji coupons that are available online.

Top Shows on ALTBalaji

• Gandi Baat
• Bekaboo
• Bhootmate
• Paurashpur
• Badtameez Dil

Subscription Plans

6. Zee5

ZEE5 is an online video streaming platform affiliated with the ZEE Network. It offers a diverse range of content, including shows, movies, and news. The platform features regular additions of original content and news updates. While initially popular in India, ZEE5 has expanded its reach to international markets, with ZEE5 Global offering a South Asian add-on for US subscribers. Beyond its content, ZEE5 is known for its cost-effective subscription plans, and users can avail of discounts using ZEE5 coupons.

Top Shows on Zee5

• Gadar 2
• The Aam Aadmi Family
• TVF Pitchers
• Duranga
• Mukhbir: The Story Of A Spy

Subscription Plans

7. Aha

Aha, established in 2020, is an Indian streaming service owned by Arha Media & Broadcasting Private Limited, a key player in Telugu cinema. Based in Hyderabad, it streams a wide array of Telugu and Tamil movies, web series, and original shows.

Aha stands out by integrating technologies like Dolby 5.1 for an enhanced viewing experience. Rapidly gaining ground in India’s OTT landscape, Aha caters to both paid and free subscribers. However, the use of Aha coupons enables users to access its paid content at discounted rates.

Top Shows on Aha

• Unstoppable With NBK
• The Road
• Vera Maari Office
• No.1 Yaari with Rana
• Month Of Madhu

Subscription Plans

8. Sony LIV

Sony India’s own OTT, Sony LIV, has a lot of popular shows on its platform. The likes of Kaun Banega Crorepati, Indian Idol, Taarak Mehta Ka Ooltah Chashmah, WWE, and MasterChef India, to name a few.

They also live stream football tournaments like the UEFA Champions League, Saudi Pro League, La Liga, Serie A, Ligue 1, UEFA Europa League, etc. They also have Animax on their platform and all these options are available at a very low subscription price which can further become affordable with the use of SonyLIV coupons.

Top Shows on Sony Liv

• Scam 2003: The Telgi Story
• College Romance
• Charlie Chopra & The Mystery Of Solang Valley
• Kafas
• The Killing Kind

Subscription Plans

9. Hoichoi

Hoichoi, an on-demand video streaming service, debuted in 2017 and is managed by SVF Entertainment Pvt Ltd. Specifically curated for Bengali audiences, it offers a diverse array of original shows, movies, and TV series.

Additionally, users can enjoy uninterrupted streaming of Bengali music. Accessing ad-free content is simple; all it takes is subscribing to their premium membership. However, you can always enjoy its free content before you opt for any subscription plans.

Top Shows on Hoichoi

• Parnashavarir Shaap
• Srikanto
• Antormahal
• Odrisshyo
• Sampurna

Subscription Plans

10. Sun NXT

Sun NXT, operated by Sun TV Network, is a popular Indian video-on-demand service with content in six languages. It offers a diverse range of over 4,000 movies, 30+ live TV channels, TV shows, news, music videos, and more, it caters to varied interests.

The platform has recently remastered movies with Dolby Atmos for an enhanced viewing experience. Users can enjoy these benefits at no extra cost, and for added affordability, Sun NXT coupons are available online.

Top Shows on Sun NXT

• Varuthapadatha Sangam
• Jailer
• Beast
• Rajamarthanda
• Kolai

Subscription Plans

11. Hungama Play

Operated by Hungama Digital Media Entertainment, Hungama Play has been standing as India’s pioneer digital brand solutions platform since its initiation in 2015.

It offers a diverse array of music, videos, podcasts, entertainment news, and gaming services, to cater to a broad audience. Boasting 87 million monthly users globally, Hungama Play has solidified its status as one of the most sought-after streaming services, providing a rich and varied digital entertainment experience.

Top Shows on Hungama Play

• Blue Beetle
• Oppenheimer
• Fast X
• Barbie
• The Super Mario

Subscription Plans

12. Eros Now

Eros Now is an Indian subscription-based streaming service introduced in 2012. It’s managed by Eros Digital, a part of the multinational Eros Media World. Originally focusing on movies and music videos, it’s grown to offer a variety of content. From short films to web series, documentaries, comedy specials, and lifestyle shows, Eros Now provides a diverse array of entertainment.

They have also collaborated with various other OTT platforms and telecom operators, like Amazon Prime, Airtel, BSNL, etc., to provide access to its catalog on their platform.

Top Shows on Eros Now

• Bajirao Mastani
• Rockstar
• English Vinglish
• Metro Park
• Enaaya

Subscription Plans

13. MX Player

MX Player, an Indian video streaming app developed by MX Media & Entertainment, debuted in 2019. Renowned in India, it grants users access to diverse content like movies, TV shows, web series, music videos, and short clips in various regional languages such as Malayalam, Tamil, Bengali, Punjabi, Bhojpuri, and Kannada.

Notably, it features exclusive original content, emphasizing top-notch Hindi and regional language productions. Among the youth, it’s a hit for providing dubbed Korean shows in regional languages, contributing to its immense popularity.

Top Shows on MX Player

• Aashram
• Dear Comrade
• The Witch
• IP Man
• Attack On Titan

Subscription Plans

14. JioCinema

JioCinema, launched in 2016, underwent significant changes after merging with Voot. It expanded its content by teaming up with global production houses like HBO and Paramount, offering exclusive access to their shows and movies.

The platform gained immense popularity by providing free access to IPL matches, even for non-JioCinema users. Additionally, it offers free movies and shows produced by JioStudio, contributing to its growing user base.

Top Shows on JioCinema

• Bloody Daddy
• The Flash
• Vikram Vedha
• Megan
• House Of The Dragon

Subscription Plans

15. Discovery +

Discovery+ is a streaming service owned by Warner Bros. It came to India on March 23, 2020, and holds a massive collection of shows from channels like Discovery, Animal Planet, TLC, Travel Channel, Magnolia Network, HGTV, Food Network, Investigation Discovery, and CNN. Offering 40 diverse categories covering entertainment and education, it’s highly popular for its factual storytelling.

It is popular among people who are interested in educational videos along with documentaries made on true events in India.

Top Shows on Discovery+

• History’s Greatest Heists with Pierce Brosnan
• Ancient Aliens
• Gold Rush
• Dual Survival
• Legends of The Ramayana With Amish

Subscription Plans

16. Lionsgate Play

Lionsgate Play, a premium streaming service, caters to Indian audiences with an array of diverse entertainment. Operating in India since 2020, it offers a rich collection of movies and series in multiple regional languages along with Hindi and English, encompassing various genres and languages.

Its user-friendly interface and curated content provide subscribers with an immersive viewing experience. Additionally, Lionsgate, the parent company, has collaborated with other OTT platforms, providing viewers access to content produced under its banner.

Top Shows on Lionsgate Play

• John Wick 4
• Retribution
• Black Sails
• The Courier
• Atomic Blonde

Subscription Plans

17. MUBI

MUBI is a film streaming platform and film distributor with a global reach. They showcase a mix of both up-and-coming and well-known filmmakers’ creations to audiences worldwide. Alongside this, they publish Notebook, a highly respected film news outlet. Also, they offer weekly cinema tickets for select new releases through MUBI Go. Their curated streaming service stands out for its ever-evolving collection of hand-selected films, unveiling a fresh film daily.

Top Shows on MUBI

• Pokhar Ke Dunu Paar
• Diego Maradona
• Passages
• Family Romance, LLC
• The Big Short

Subscription Plans

18. Stream By BookMyShow

BookMyShow Stream is an online streaming service in India where you can rent or buy a diverse selection of movies, TV shows, and documentaries. Although it’s newer compared to other streaming platforms, it has become popular because of its competitive prices, extensive content library, and exclusive premieres. You can find a range of genres on the platform, including Bollywood, Hollywood, regional cinema, and independent films. Furthermore, users can discover exclusive BookMyShow coupons online, providing opportunities to access premium content for free or enjoy discounts on in-theater tickets.

Top Shows on BookMyShow Stream

• The Handmaid’s Tale
• Promising Young Woman
• Little Women

Subscription Plans

• You are billed solely for the content you view.

Benefits of OTT Platforms

There are a wide variety of benefits of OTT platforms for consumers. Some of them are:

• Personalized Viewing Experience: These digital entertainment platforms allow you to enjoy content tailored to your preferences to create a more engaging and enjoyable watching session.
• On-Demand Accessibility: You can easily access a vast library of shows and movies whenever it suits your schedule, offering unparalleled flexibility.
• Multi-Device Compatibility: They help you to seamlessly switch between devices, from smart TVs to tablets. This ensures your entertainment travels with you.
• Cost-Effective Solutions: These OTT platforms come with various bundle subscription plans that fit your budget, eliminating the need for traditional cable expenses.
• Ad-Free Options: They provide ad-free experiences for uninterrupted viewing pleasure, enhancing your immersion in the content.
• Global Content Variety: Come with a diverse range of international shows and films. This broadens your entertainment horizons beyond geographical boundaries.
• Offline Viewing: You have the option to download your favorite content for offline enjoyment. This is perfect for times when a stable internet connection is unavailable.
• Real-Time Updates: These platforms allow you to stay current with the latest episodes or releases, receiving instant notifications for a more connected viewing experience.

Frequently Asked Questions

Which are the best OTT platforms in India?

Netflix, Disney+Hotstar, and Amazon Prime are the leading OTT platforms in India due to the HD streaming content in multiple languages. They allow multiple device compatibility with a single subscription plan.

Can I use OTT apps on multiple devices?

Yes, it is possible for the users to stream the content on laptops, desktops, and mobile devices without any hassle.

How can I access all OTT platforms with one subscription?

By subscribing to the Times Prime membership, you gain complimentary access to all OTT subscriptions consolidated into one app.

What are the most cost-effective OTT platforms in India?

The most affordable OTT platforms in India include Zee5, Sony Liv, and Alt Balaji.

Final Thoughts

Here are the leading OTT services in India for 2023, determined by their popularity and user base. If you’re considering a movie night with friends and family, consider using Paytm Movie Coupons to secure substantial cashback and rewards on your ticket bookings.

Did we overlook any notable services? Share your favorites in the comments section. Make sure to indulge in your preferred shows and movies this week. Happy streaming!